New York Philharmonic 2019/2020
Many New Yorkers shorten the New York Philharmonic to NY Phil or The Phil. We began with the question “What is NY Phil?” and discovered it means many things to many people. That enabled us to showcase the conductor, musicians, the orchestra’s rich history, composers and supporters. The campaign included the complete program guide for the season, direct marketing, social media and motion graphics.
Project Partner: Haft2